Energized without being under power. Caffeine? Only in cans - preferably from cans. Standstill? Never heard of it. Thomas Wurth has been working at Boker since 2016 and, as Head of Marketing and authorized signatory, is also responsible for the knife store, customer service and warehouse logistics and is one of the people pulling the strings in the foreground and background. True to the motto: “Where there's a will, there's a sausage!”, he drives numerous projects in the company and, as an experienced angler, lures his team with the necessary motivation for top performance. The following interview reveals what Boker fans can look forward to in the future and how the father of three can best switch off.